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MBS/MSPS Program Guide

Getting Started


Research design is your plan for answering your research question, including the purpose, aim, data collection methods, data management, data analysis, and more.

Research methods is the specific strategy you will implement to implement the data collection, including the sample, time frame, collection process, and more.

Either way, you must start with a research question. The research question and your reason for asking that question (your research goal) is ultimately what helps you lay out your plan and select your methods.

Research Methods


There are many ways to classify research approaches. At the broadest level there is:

Qualitative: 

Gathers data about people's experiences, perceptions, emotions, behaviors and the meanings that people attach to them. The questions and procedures often emerge from the research situation and process, with data analysis inductively building themes that the researcher uses to propose a theory.

Quantitative:

A deductive approach for testing theories (using hypotheses) through an examination of the relationship between variables. Variables are operationalized (made measurable) so that numeric data can be statistically evaluated.

Mixed-Methods:

An approach that involves collecting both qualitative and quantitative data and integrating both in the resulting analysis.

Each of these approaches involved using different data collection techniques including surveys, interviews, observation, document analysis, and experiments.

Check Yourself

  • Do your methods fit the research question(s)?
  • Do you know how to use the method(s)? If not, can you learn how to use the method(s) (do you have the time, resources, support necessary)?
  • Do you have the resources you need to use the methods (or the funding to obtain the resources)? For example:
    • access to the sample population
    • statistical software
    • qualitative data analysis software
    • an adequate computer
    • lab equipment
    • access to secondary data sets
    • audio-visual equipment
    • language training
    • transport
    • time (and people) to complete the methods correctly

Data Analysis: Library Books


Research Methods: Library Books